In this day and age, the entire world can look up your history, thanks to the world wide web. Mistakes that might have caused minor blemishes on one’s reputation are blown up for anyone to see with a Google search. In this hyper-connected climate, what’s a public figure or business to do in order to manage their reputation?
PR Week has an excellent article on Darius Fisher, the president and co-founder of Status Labs, an online digital marketing agency which also specializes in public relations, brand, imaging, and reputation management. The firm was established in Austin, Texas. Since then, Fisher has expanded the company’s staff to thirty people, and has also opened offices in São Paulo and New York.
Companies like Status Labs give second chances to businesses or public figures. The company’s services allow people and businesses to start fresh, move forward in light of past mistakes, and present a more positive image to allow public figures and companies to best serve their audiences.
Despite it’s relatively small size, Status Labs is currently serving an enormous client base looking to manage their reputations. The company serves more than 1,500 companies in over 35 countries. Among other services, Status Labs helps to modify search results on popular search engines such as Google. They also provide digital marketing and PR services, which have been enormously effective in helping businesses improve their sales and brand.
In a world that relies more than ever on public perception and a proper online presence, companies like Status Labs provide a vital need to people and companies looking to maintain their image on the internet. Their services allow well meaning companies to move on and continue providing excellent service to their client base despite their past mistakes. Status Labs can help show companies’ side of the story, and reassure customers that a few mishaps will not tarnish businesses’ dedication to quality in their fields.
Given his background as a copywriter and political consultant, Fisher is uniquely suited for this kind of work. His experience in both fields allows him to navigate the world of public perception quite easily, for many different kinds of clients.