Monthly Archives: January 2018

Susan McGalla and Her Leadership

There are so many organizations in the United States that fail to recognize their female demographic and their potential to rise to C-level status within their company. It was proven that companies that practiced more gender-diversity had a fifteen percent more chance to outperform those that did not. The statistics also revealed that businesses that were ethically diverse outperformed other companies by thirty-five percent. The overall performance of both ethnic and gender-diverse companies were due to having more of an open-minded approach towards new ideas and working with many different perspectives. The female workforce in C-level positions are still almost next to nil compared to their male counterparts.

There are some success stories out there and Susan McGalla is one of them. She is the current Vice President of Business Strategy and Creative Development for the Pittsburgh Steelers. Prior to her current leadership role, Susan McGalla started working as a divisional merchandise buyer for American Eagle Outfitters. She recalls that the company’s top positions were all dominated by males. She used her skills in marketing and swiftly moved up to managerial positions that ultimately led to her role as the company’s president before she left. As encouraging as this story is, many women leaders are now looking towards support networks where they can share what’s trending in their industry and more.

Susan P. McGalla is an executive consultant and the vice president of business strategy and creative development for the American football team, Pittsburgh Steelers. She was born in East Liverpool, Ohio and received her Bachelor’s degree in Business and Marketing after graduating from Mount Union College in Alliance, Ohio.

In 2009, she left American Eagle as company the president and launched her own private consultant firm that cater to retail fashion and financial investment industries. She is a member of the Board of Trustees for the University of Pittsburgh.

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Chris Burch’s Move To Hospitality An Instant Hit

Following his successful ventures into international retail brands, Chris Burch now has his hands in the hospitality industry. Burch is no stranger to retail branding as he’s founded and co-founded several of them. C. Wonder and Tory Burch are just two of the renowned brands.

In 2012, Burch decided to tackle hospitality. Along with James McBride, Burch purchased a beach hostel in Sumba, which is an Indonesian island. The two spent $30 million in renovations. They opened up the hostel in 2015 as a five-star resort under the Nihiwatu name. Burch explained to Business Jet Traveler that his goal was to support the community. He hopes to do that by having his children preserve the resort. The following year, Travel + Leisure named Nihiwatu the best hotel in the world.  Check for more reading.

Burch is the founder of Burch Creative Capital. He also maintains the role of CEO with the firm. Burch certainly isn’t new when it comes to entrepreneurship and investment. He has over 40 years of experience. Back in 1976, he invested $2,000 to start Eagle’s Eye apparel along with his brother Bob. Burch had his first taste of success, as the company managed to reach $165 million before being sold to Swire Group.  To know his latest innovative product in the market, hit

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Part of why Burch has had success with international brands is his sense of how consumers respond and where they are likely to show interest. The experience factor also comes into play, as Burch knows how to reach a consumer base as well as retain a sizable portion of that group.  For his views on things around his area of focus, click on this.

More of his entrepreneurial views on

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White Shark Media’s Campaign Strategies Have Earned Them Favorable Reviews

Internet advertising relies heavily on optimization. This optimization could pertain to the content included in a website or the html code used to write it. The team at White Shark Media understands the importance of good online advertising, which is why their reviews and testimonials indicate the superior performance of the campaigns they create for their clients. As a media marketing agency, White Shark utilizes the best tools available for both SEO and PPC content. Their strategies include the use of Google AdWords, which has earned them the prestigious notoriety of being one of Google’s premier partners.

The professionals at White Shark Media know that the bottom line to online advertising is growth. The testimonials given by clients that have used this agency clearly show how the company creates the type of campaigns that lead to increased usable leads, increased sales and increased exposure. All of these are key elements in helping a business attain its full growth potential. Most of the clients White Shark services are small to mid-sized businesses, which could benefit from the expertise this agency has in the field of strategic online advertising. Their client testimonials also indicate their success by indicating how they outperformed agencies that had been used prior to their services.

The reviews given about White Shark Media also emphasize their unique process of marketing as well as their dedication to client communication. Their campaigns begin by assessing the needs of their clients to create the type of keyword content needed to increase visibility and traffic. They also monitor the different aspects of a campaign to make sure the content continues to perform over time. If necessary, their team will update any content to increase a campaign’s performance. They also make use of links to sites that could benefit the continued growth of a client’s business.

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Nihi Resort by Chris Burch Sets the Standard

What does it take to be named the #1 hotel in the world? The Nihi Resort has had this honor twice as the best hotel, anywhere. Guests will find a unique getaway resort, complete with 27 villas, and two amazing treehouse villas. Each villa is decorated with the teak wood and stones found in ancient Nihi.

There is one personal home, owned by American entrepreneur, Chris Burch consists of one large home and four nearby ones. This impressive villa can be rented for $14,000 per night.Chris Burch purchased the outdated hotel in 2012. Along with his business partner, James McBride-Burch renovated the resort with over $3million dollars invested. Burch states that his intention was to increase the modernity without affecting the natural loveliness of the surrounding area. His efforts produced a 5-star hotel that was unveiled in 2015.  More to read on

Visitors to the vacation spot can appreciate their individual villas as they conveniently watch the wild beauty of the beaches. Surfers have always known that Nihi was one of the world’s best places to surf. The resort offers surfing lessons or guests can venture out alone. Visitors to Nihi can also see the amazing waterfalls by truck or boat. Anyone who enjoys horseback riding can ride along the beaches or follow guided trails

The resort is known for its demand of a butler for every room and even spas found underneath centuries old waterfalls. The Wellness Center offers exercise and yoga lessons for groups or customized sessions. Guests who look to pamper themselves can experience a complete spa treatment in the privacy of their own rooms.

Chris Burch thinks it is crucial to give back to other people. Nihi Sumba Resort is the biggest employer on the island, helping local residents enhance their lives. Also, part of Nihi Resort’s monies is also given to the Sumba Foundation, a local organization that assists islanders. Burch says that he bought the resort as a way to give a special inheritance for his children. He believes the untouched beauty of the island allows him to create a unique palet.  To read more of his entrepreneurial insights, hit on

For update on his recent timeline activities,  click this.

Burch, founder of such companies as Tory Burch and C. Wonder has used his expertise in fashion and real estate to set the standard for others in the industry. Burch travels between Miami, the Hamptons, and the Nihi Resort to enjoy time with his family. Named on the Billionaire list by Forbes, Chris Burch puts more value on family and helping others than money.  Additional article on

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The History of the Trabuco; One Of The Middle Ages’ Most Dangerous Weapons

As it made it’s way from culture to culture in the Middle Ages, the weapon itself saw the application of many various names over the centuries, yet no artillery at the time was considered quite as dangerous as the Trabuco.

Known as the Trebuchet in European countries, to which it had made its way by 600 B.C., it is commonly believed that the Trabuco was first invented in China two hundred years before, during the mongol invasion according to At the time, the weapon was developed to combat the invaders having held up in a conquered Chinese city. The development of two further Trabuco were assisted by two Persian designers, which cast some historically driven questions on the invention of the weapon as some believe weapons developers in the Middle East had the knowledge and technology to construct the Trabuco years before they were used in China according to This is further proposed by the fact that the Chinese word for the weapon is the same as that of the word for Muslim.

When the Trabuco made its way to Europe, it adopted both style and name changes. The Trabuco developed by the Chinese was man powered and known as the Traction Trebuchet, while the Counterweight Trebuchet, which uses a counterweight to activate the balancing mechanism. was developed from the Traction based weapons designs. The first historically instance of the counterweight Trabuco being used comes from writings of Saladin’s conquests. From that time, the Trabuco began seeing use in battles of kingdom rivalry, and during The Crusades.

During The Crusade period, the Trabuco saw employment as one of historical warfares first distributors of germ warfare, as both sides would use the weapon to lob corpses infected with the plague into enemy camps in hopes of initiating an outbreak. Both the Spaniard and Brazilian armies made use of the Trabuco in unique ways as well, loading the weapon’s sling with various random projectiles to launch in a shotgun like fashion at their enemies. Spain is also where the Trabuco gained itself the moniker. However useful in siege combat, though, the weapon died out upon the introduction of gunpowder and cannons in warfare.

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How Ronald Fowlkes rose through the ranks to become one of the most decorated law enforcement officers

Ronald Fowlkes is a man who has won many caps and has dedicated most of his adult life to serve and impact positive change in the community, country and the world at large. His colorful career journey began almost 30 years ago when he joined the United States Marine Corps and served for 4 years. While working for the United States Marine Corps Mr. Fowlkes was deployed to the First Gulf War and due to his good work, he was promoted not once but twice showing the high level of confidence hos seniors had in him.

While at the United States Marine Corps, Mr. Fowlkes also went through training in marine combat at the Marine Corps school of infantry. He also did basic courses in Engineering, Air Naval Gunfire Liaison Company (ANGLICO) where he gained knowledge on conducting small unit parachute operations such as reconnaissance, air and naval gunfire missions that are guided by several types of military radios including the encrypted and non-encrypted ones while at the same time using the Modular Universal Laser Equipment (MULE) laser designator. He also did a basic course at the United States Army parachute school. After a short while, Mr. Fowlkes signed in for advanced coursed in NSWF Combat Diver School and Navy-Marine Corps Parachute Insignia.

Mr. Ronald Fowlkes also worked as a contractor for the United States Department of defense under the Joint Improvised Explosive Device Defeat Organization (JIEDDO). One of their assignment included joining the United States Army in Iraq where some of his duties and responsibilities included mounting and dismounting of infantry operations in the combat zone, instructing the united states military personnel in tactical operations such as close quarters combat and hostage rescue operations, evidence collection, post-blast analysis and last but not least tactical questioning of detained and captured individuals.

Mr. Fowlkes has also served as a law enforcement officer for more than 13 years. He worked with St. Louis Metropolitan Police department for 10 years 7 of which he was attached to the Hostage Rescue Team of the institution. He then moved to the St. Louis County Police Department where he worked for 3 years and was promoted to team leader. Their duties and responsibilities included being deployed in High-Rick Entries and hostage incidents. They were also called upon to act as the Weapons of Mass destruction Response Team and Civil Disobedient Team. They were also responsible for conducting self-initiated investigations into criminal matters such as gang activity, illegal gun possession and narcotic trafficking around the city.

Mr. Ronald Fowlkes is now the Business Development Manager of Law Enforcement and Commercial Products where he uses his tactical expertise to call on customers’ countrywide product education to more than 150 sales force.


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Lacey and Larkin are Good Advocates

There are very few people I look at in the United States of America and think that they are vile human beings that need to leave this country. There are even fewer people who hold a position of power that I see as disgusting human beings that are dangerous to the rest of us.

Unfortunately, one such man that I believe is evil and atrocious is Sheriff Joe Arpaio of the Maricopa County. I am sad to see that he not only had power as a Sheriff but now he is considering a run for the Arizona State Senate. This news must grieve Michael Lacey and Jim Larkin deeply.

Michael Lacey and Jim Larkin are the co-founders of the Lacey and Larkin Frontera Fund. Together they work to stop the evil crimes that Joe Arpaio commits on a daily basis and reverse the damage that he has inflicted upon innocent lives.

The Lacey and Larkin Frontera Fund was born after Sheriff Joe Arpaio inflicted an illegal and evil crime upon Michael and Jim.

It all began when Lacey and Larkin reported on several criminal activities that Sheriff Joe Arpaio was involved in. They discovered that Sheriff Joe Arpaio had combed through the Maricopa Police Department and fired all the police officers who were not racially biased against Latino families. He then replaced them with officers who were.

To make matters worse, he even created a monetary system where he would give financial bonuses to officers at the end of the week depending on how many illegal immigrants they detained between Sunday and Saturday.

This illegal activity was reported on by Lacey and Larkin through their media outlet Village Voice Media. Articles were picked up by the Phoenix News Times and the citizens of Arizona were aghast at seeing what Sheriff Arpaio was doing.

Joe Arpaio then secured an illegal warrant for the arrest of Michael Lacey and Jim Larkin. He would storm into their homes in the middle of the night and use the SWAT teams to threaten them. He stated that if they did not hand over the evidence they had against him that he would lock them up for the rest of time.

This illegal detention would ultimately result in Michael Lacey and Jim Larkin receiving a $3.75 million settlement from the Maricopa County which they would end up using to start the Lacey and Larkin Frontera Fund.

Learn more about Jim Larkin and Michael Lacey:

Jim Larkin

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For Barbara Stokes, Disaster Management Is Close to Her Heart

Barbara Stokes is the Chief Financial Officer at Green Structure Homes (GSH), a disaster relief construction company based in Huntsville, Alabama. GSH has been a government-approved contractor since 2003, and has helped thousands of families receive temporary housing in the aftermath of natural disasters, primarily in the Gulf Coast region. They have also been tasked to provide temporary housing for the U.S. Army, guard shacks for the U.S. Navy, structures for the U.S. Air Force, and many other projects. They provide turn-key solutions for any number of applications. Their goal is to provide various services and products while maintaining sustainable solutions that protect the environment. Follow Barbara Stokes on

Barbara Stokes took over as CEO at GSH in 2008, after spending time in management at both Boeing and the Pisces corporation. She has experience in securing government contracts and looks forward to helping people through her position at GSH.


Under her guidance, GSH has created jobs in Huntsville and 7 other locations in the Southeastern United States. Her dedication to helping those in the community that are in need is evidenced by her volunteerism around Huntsville. Disaster relief is something that is near and dear to her heart, as she experienced as a child the effects that natural disasters can have on a community and on families. Her husband, Scott, serves as Chief Operating Officer at GSH and together they have three children, making them staples in the Huntsville, AL community. She graduated from Mercer University(Macon, Georgia) in 2001 with a degree in Biomedical Engineering and Physics. Learn more about Barbara Stokes at Crunchbase.

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Whitney Wolfe Herd’s Empowerment of Women For Independence

One of the common words you hear in this environment is empowerment. One of the reasons that this word is constantly being uttered is that there are tons of positive things being associated, especially when it comes to women. Women are among the groups of people that need a lot of empowerment. Fortunately, 2017 has turned out to be the year that has seen the beginning of empowerment for women. One of the things that women are going for is independence. Once they achieve this independence, then they are going to be able to enjoy their lives in the way they were meant to.

One person who is making tons of efforts towards the empowerment of women is Whitney Wolfe Herd. She has done it through online dating apps. One of the ways that she has empowered women was by challenging dating norms. One of these rules is that women are not supposed to approach men. Instead, they are to wait around for a man to approach them. However, they can leave signals that allow men to approach. This rule has went online with dating apps. One thing that is common with dating apps is that men are not only initiating, but they are giving women a ton of messages.

Even though this apparently makes dating easier for women, it does come with its disadvantages in that women are often approached by men they don’t really fancy while ignored by men that they do fancy. Fortunately, Whitney Wolfe Herd has decided to configure Bumble so that women are made to initiate conversation with the men if they are matched. A similar model has been created for women in the form of BFF and Bizz.

One thing that Whitney Wolfe Herd is encouraging women to do is be proactive in their lives. She wants to show women that it is not only okay, but sometimes even necessary for women to go for what they want in their lives. People who take control of their lives are more likely to achieve the goals that mean the most to them. People who wait for others to dictate what they do are going to have a smaller chance at fulfillment.

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Chris Burch’s New Interests in the Hospitality Industry

Those who know Chris Burch know him for his prowess, and skills in entrepreneurship. Burch has a long career in business, but recently he set his eyes on another industry: hospitality. Together with his hotelier friend James McBride, Burch bought a beach property in Indonesia. Located along the Sumba coast, the hostel was bought for $30 million in 2012.

Nihiwatu: Best Hotel in the World

When Chris Burch bought the hostel, he envisioned turning it into a place where people would want to travel to, and to relax. He also bought the property as a gift for his children, and to teach them about conserving the environment and giving back to the community. After renovating the hostel, and turning it into a beach resort, Burch finally launched Nihiwatu in 2015.

Just after one year of being opened, Nihiwatu was voted by Travel + Leisure as the best hotel in the whole world. Burch was interviewed by the Business Jet Traveler back in 2015, and he talked about how the property was transformed into the gem that it is now. He also confessed that he did not expect it to turn out as beautiful as it did.

Nihiwatu is well-built, and it features some of the most beautiful and spacious villas. With 27 villas in total, the resort is set on a lovely backdrop. Burch also has his own home on the property, and it comes with four villas and private swimming pools. Currently, Burch splits his time between several of his properties in Miami, the Hamptons, and his resort in Indonesia.  To read more about this beautiful resort, check

More about Chris Burch

Chris Burch is the owner of many businesses. He also helps other startups to get on their feet, and grow their businesses. He is currently the founder as well as CEO of Burch Creative Capital. The vision and mission for his business include changing the lives of consumers of his products. He also believes in supporting others, and applying his creativity and innovation to grow his business interests.  For more of his insights and views on business related matters, click on this.

Chris Burch’s career as an entrepreneur spans over 40 years. He has invested in many businesses, and he has been involved in over 50 companies. His current interest in the hospitality industry is strategic, and complements his overall business interests. He also helps to develop brands, and he has been involved with brands such as Chubbies, Soludos and Blink Health.  Know his latest cool offering to the market, hit

Read more about the diversity of his investment portfolio, visit

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