Daily Archives: April 11, 2018

Excelling in the Arts: The Academy of Art University

In 1929 Richard S. Stephens opened the Academy of Advertising Art in San Francisco, California. He had a vision for a school that would teach skills to aspiring designers and artists that would allow them to work in their chosen field, regardless of previous art training. Stephens original school has since morphed into the Academy of Art University, an art and design school which is privately owned. Since 1929, the school has grown to over 12,000 students. It also boasts an impressive collection of Oscar-nominated alumni.

 

One such alumnus is Daniel Arriaga. Arriaga led a team of artists who created the images for the Oscar-winning film, “CoCo”. “CoCo” won the 2018 Oscar for Best Animated Feature, beating out other films with Academy of Art University alumni involvement, such as “Boss Baby” and “Ferdinand”. Arriaga had a personal interest in this film, as it is based on his cultural heritage. This helped him lead a team of artists to create a visually appealing and emotionally stunning film.

 

While “CoCo” may be the most widely known recent Oscar winner, the Academy of Art University has a wide array of Oscar-nominated work from other alumni. Just for 2018 Oscar-nominated films, they had alumni who worked on blockbuster films such as “Beauty and the Beast”, “Guardians of the Galaxy: Volume 2”, “Star Wars: The Last Jedi”, and more. Their student’s success and talent are evidenced by their large number of nominated films.

 

While the Oscars is an easy measure of success, The Academy of Art University boasts many other alumni who have had success. Their alumni have gone on to design video games, advertising, act, design architecture, create fine art, design fashion, web design, and so much more! The impact of their artists can be seen all around us in film and media, as well as advertising and fashion. There is no doubt that the Academy of Art University is the place to go for those who want to seek a fulfilling and successful creative career.

 

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Newswatch TV: Advertisement At Its Best

Advertisement is the way that products are presented to the public in an attractive or expressive way. Sometimes advertisement can be very complex and other times it can be deceptively simple. There are various types of advertisement but one of most effective is the product review. One company that has mastered this Is NewsWatch TV.

Newswatch TV is a company or channel that broadcasts across a huge area across the US. The show started in 1990 as a show regarding financial issues and other things of that subject major. They quickly moved into tech reviews which saw the show garner massive success and accolades like the silver Telly award and the Marcom award. Newswatch tv has carved out a unique niche in the television industry and as time has passed now moved into the online realm to stay up to date. So how does Newswatch perform with clients these days.

 

Recently they did a review video for the SteelSeries a company that produces electronics and headphones. Newswatch agree to do 2 reviews for the new line of headphones and gaming controllers that SteelSeries was releasing. SteelSeries wanted to promote their products to as many potential customers as possible. They wanted to keep the Newswatch produced videos for future advertisement campaigns as well. The videos that were created were a huge success and had a myriad of positive results. The segments were viewed in about every market in the U.S. Over 95 million households saw the reviews and it lead to “awesome distribution” according to Tori Pugliese the Senior Director of Marketing at SteelSeries. SteelSeries believes that Newswatch firmly understands marketing and advertisement. This must be true as the proof is in the pudding. Newswatch tv has given this company the opportunity to be successful and their method of review advertisement truly attracts the public.

 

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