Daily Archives: May 10, 2019

Desiree Perez, the Game Changer in the Entertainment Industry

Desiree Perez

Desiree Perez has made a name from herself in the music industry over the years. The Chief Operations Officer of Roc Nation has worked with Jay Z for the last two decades. Desiree’s musical career has witnessed her working at different top positions. Perez has worked as head of marketing, promotions manager, and record label president. Jay Z can’t regret having Desiree Perez in his management team.

Since joining Jay Z at Roc Nation a decade ago, Jay Z has made tremendous evolution within the music industry. The unmatched material expertise of Desiree Perez saw her appear in the Billboard Power 100 list of 2019. Her name appeared in the list at position 41 alongside Jay Brown and Shawn “Jay-Z” Carter, her business associates.

Jay Z started Roc Nations and hired Jay Brown as the Chief Executive Officer. Desiree has witnessed Jay z proper in the music industry. In 2018, he broke the appearance record of the On the Run II tour that saw the company make a gross profit of $254 million. His solo tour made $45.5 million and another one with Beyonce, his wife that made $235.5 million.

Desiree Perez

Desiree Perez started working with Jay Z in 1996. Kareem “Biggs” Burke, the Roc-A-Fella Records co-founder, played a critical role in their connection. Perez is the force behind the signing of musical contracts associated with Jay in the company’s Tidal app for music streaming.

Besides, she is very influential in the artist’s business negotiations. Desiree and her husband Juan Perez are Hova Circle of Influence’s members. The group includes professional investors that have interests in the entertainment industry.

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