Lake Tahoe’s north shore communities have been hard hit by two significant challenges in the past few years as reported by Reno-Gazette Journal. One was a major drought that affected snow levels consequently causing a decline in profits for winter resorts as well as small business owners who rely on these resorts. The other was a political storm in the form of various entities that were trying to incorporate Olympic Valley.
However, the tide is turning for the residents as season storms have occurred earlier than expected this season. Also, another huge relief has come in the form backing down of the proponents of the bid to incorporate Olympic Valley. Hence, the resorts in the area have opened earlier than the other years.
One such resort is Squaw Valley Resort. This year, the resort has found major relief from these two developments. The thousands of dollars the company spent in efforts to oppose incorporation of Olympic Valley has not gone to waste. Andy Wirth is president and CEO of Squawks Valley Ski Holdings, LLC. He finds this great development fantastic news and reckons that the past four years have been difficult. Wirth was opposed to incorporation because it would have resulted in an increase in taxation and a decrease in services accorded to the residents. Also, the incorporation would have resulted in the isolation of the area from other communities in the north shore region. Those supporting the bid to incorporate Olympic Valley, however, deem Squawks opposition to have ulterior motives. Wirth does not agree as he reckons that the backers also used large amounts of money in their bid. His view, to oppose the incorporation, is supported by California Local Agency Commission. According to CLAC, the town that would be formed once the incorporation took effect would not be financially beneficial.
If there is anyone who knows this much about this business, it is Andy Wirth. According to his website andywirth.com, he has experience that spans more than twenty-five years in the ski business having previously worked in marketing at Steamboat Ski and Resort Corporation. Here, he worked his way to becoming the Chief Marketing Officer of Intrawest, Steamboat Ski and Resort Corporation’s parent company.He exited in 2010 to become CEO of Squawks Valley and Ski Holding.
At Squawks, he has achieved some feats including being responsible for a seventy million dollar upgrade of the resort as well as brokering a merger with Alpine Meadows Ski Resort, which will see the construction of a gondola between the two resorts. And now, he plans to improve Squawks real estates. He is majorly involved in community programs as well as in philanthropy and wants the community to work on issues that are important to all its members.With Andy Wirth at the helm of Squawks, the company will continue to grow financially as well as be in harmony with the Lake Tahoe north shore community.