Category Archives: Advertising Expert

Sahm Adrangi: Protecting the Asset of his Clients

Sahm Adrangi is one of the most prominent investors in the United States today. He is well-known for being the founder of the Kerrisdale Capital Management, an investment and financial firm that he established back in the year 2009. He presently holds the position as the company’s chief investment officer, and he enjoyed positive coverage by the media throughout his career in the business and financial sector. Sahm Adrangi knows how to handle finances well, and he managed to earn a huge amount of profit from investing in volatile investment options. He stated that he always wanted to invest in these kinds of investment options because they give a huge profit.

Due to his knowledge in managing finances, many people who wanted to become successful in the field of investment is approaching him for help. The Kerrisdale Capital Management has been dealing with a lot of clients who wanted to invest their money in the company. They are hoping that Sahm Adrangi will be able to increase their money’s value through investing it in risky investment options.

Sahm Adrangi is also known for protecting his clients from scammers. Recently, the Kerrisdale Capital Management released an official announcement advising their clients to be cautious when it comes to transacting with third party companies promising easy wealth. In subsequent reports, Kerrisdale Capital Management released the name of the company, naming them as QuinStreet. Sahm Adrangi warned his clients about QuinStreet and asked them to become more cautious when dealing with the said company.

It is believed that QuinStreet’s strategy is to send the unsuspecting clients of the Kerrisdale Capital Management an email asking them to click on a link that they have embedded within the letter. If the unsuspecting client clicked the link, they will be directed to a page that could steal their information. Another possibility would be the processing of funds directly to the page of QuinStreet, giving them more money to use for fraudulent transactions. Sahm Adrangi has already contacted the authorities to do further investigations regarding the accusations about the fraudulent transactions coming from QuinStreet, and they stated that they would do anything to protect their clients.

http://nymag.com/news/business/boom-brands/sam-adrangi-kerrisdale-capital-2013-10/

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Filed under Advertising Expert, Business, Businessman, Entrepreneur, Financial Industry, Investment, Investor, Marketing, Marketing Expert, New York

Newswatch TV: Helping since 1990

Many shows during the span of time that television has been around have made a huge impact in society, individuals, and companies. We have learned that television shows can be very influential to the public and companies have taken advantage of this lucrative opportunity to promote and advertise products. This is a very subtle and yet smart way to get more business. Instead of this product placement type of advertisement there is a show that is dedicated whole heartedly to helping companies get products out. This show is known as Newswatch TV.

Newswatch tv is a 30-minute show that started in 1990 that promotes products through reviews. It has a reputation for greatness and has over 1000 episodes in its history. It has won several awards including the 2017 Marcom award and the 2017 Videographer award. Newswatch tv initially was about financial issues and quickly transitions into reviews for products for companies where it has found great success. To this day they are in the business of helping companies get their products to the waiting consumers.

Recently Newswatch was deployed by a company called Contour to Market their ergonomic workstation. Contour wanted to increase the overall exposure and increase the sells for their product through Newswatch’s assets. Using their television show and the newer online extension of their company Newswatch created the review and released it on their channels. The results were synonymous with their other work and was a huge success. Contour saw massive increases in the sales for the workstation. The segment creat6ed by Newswatch was seen in over 200 U.S. markets and got airplay in over 95 million homes. The online component reached and got reactions from over 697,924 people. Overall the sales they got were higher than they ever expected. Bret Hudson gives all the credit to Newswatch and sincerely expresses a “Thank you” to them

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Lori Senecal: A Pioneer in Advertising and Marketing

Lori Senecal is the CEO of CP+B and is known for her creative risk taking. Since leading the company the revenue has increased over 21%. Under her leadership, Kraft Macaroni and Cheese removed artificial ingredients from its recipe but delayed advertising it until millions of boxes were sold. After this they disclosed the recipe change and gained billions of free media impressions from it. She was instrumental in the application Letgo exceeding 45 million downloads. The company also allowed users to link their NBA 2K profiles to their Fitbits under her watch. Ad Week also adds that she also helped BMW reinvent their ultimate driving machine advertising campaign.

 

Lori Senecal is highly respected in the advertising and marketing industry. She has worldwide credibility and thrives on innovation. She is the youngest of four girls. She completed her degree at McGill University. She was the driving force behind successful advertising campaigns for Coke and Xbox. Lori can also fluently speak French. She is responsible for growing the company to over 800 employees. Her love for business started in high school. She has a passion for gymnastics and coached the sport in high school and college. She wanted to compete but was too tall. She credits coaching with helping her to become successful in business. One of her secrets to success in advertising is learning everything about the business before taking them on as a client. She feels that the future is bright for advertising and that the internet will be key for continued growth. She was inspired by the late Steve Jobs. Lori has worked with major companies worldwide. Her extensive resume is why she was chosen above many other top candidates to lead such a prestigious advertising agency. She feels that a great marketing campaign is key to a company’s success. Lori feels that any business big or small can benefit from a marketing campaign.

 

Ref: http://www.adweek.com/tag/Lori-Senecal/

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From Ashes to Being a Great Adviser

In this digital era, it requires alluring adverts that will leave a mark in the consumer’s mind making them buy the product. Many companies are still lagging behind this discovery while some have already adopted the idea of creating attractive advertisements that have seen a massive increase in profitability index. Jose Borghi, a renowned advertiser and founder of Mullen Lowe, is one of the most influential advertisers in the industry who understands all the tactics and techniques involved in producing a thrilling advertisement.

Jose Borghi says that advertising was not his dream career until he got an invitation from his sister to attend a performance, which was a presentation of a display of commercial Vts at Castro Neves Theater. After the performance, Jose already knew which career he would pursue. The performance made him realize that advertisement is his calling. After completing his studies at PUC Campinas with a Bachelor’s degree in Advertisement and Propaganda, he knew he was all set to conquer the media world.Jose kicked off his career as an Editor working for Standart Ogilvy agency and later moved to FCB. After a while, he got moved to DDB, Talent, and Leo Burnette. Jose partnered with Erh Ray to form Borghierh, which they started without any Godfather or investor. In 2006, Lowe joined the partnership changing the company name to Borghi Lowe.

The recent merger between Lowe & Partners and Mullen Group changed the company name to Mullen Lowe. Andre Gome became the CEO and Jose Borghi the co-CEO.Jose Borghi has worked his way up, and he believes that success is not served on a silver platter. Through hard work and dedication, Borghi has won many advertising contracts in different companies which include; Honda, Delta Airlines, Protecter, Unilever, Asia Motors, Bunge Group and others. He believes that one should not rely on luck, but should work hard for a bright and fulfilling destiny.

 

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José Henrique Borghi the Guru of Brazilian Advertising World

José Henrique Borghi has earned a great reputation among the best advertising professionals. Borghi is currently the co-founder and Co-CEO of Mullen Lowe Brazil, which has run ad campaigns for giant companies like Ox campaigns, Unilever and Fiat. Over his almost three-decade career, he has created an impact in the Brazilian advertising industry with his well thought out ad campaigns such as “The mammals of Parmalat.” It is for this reason that his clients think so highly of him. This man, José Henrique Borghi is so brilliant that the ad he developed for Fiat was so big and it helped the firm attain a major revenue breakthrough.

José Henrique Borghi started out at Standard Ogilvy advertising agency after graduating. He has built his advertising portfolio from working with giant advertising agencies in Brazil like the Leo Burnett. He left Leo Burnett and together with Erh Ray founded their first Ad agency, BorghiErh creative Intelligence. From nothing, they nurtured their small company, and in 2006, they merged with Lowe and became Borghi Lowe. Not so long after that merge that Mullen advertising agency sort a collaboration and that is when Mullen Lowe Brazil was born. Click here to know more.

His advertising works are celebrated not only in Brazil but also across the world. José HenrigueBorghi of Mullen Lowe Brazil has been honored with the privilege to win countless prestigious awards such as Clio Awards, 16 Avril awards and several others at the New York Film Festivals. José Henrique Borghi’s works are evolutional, and definitely, he is a force to look out for in the years to come.

 

 

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