Many shows during the span of time that television has been around have made a huge impact in society, individuals, and companies. We have learned that television shows can be very influential to the public and companies have taken advantage of this lucrative opportunity to promote and advertise products. This is a very subtle and yet smart way to get more business. Instead of this product placement type of advertisement there is a show that is dedicated whole heartedly to helping companies get products out. This show is known as Newswatch TV.
Newswatch tv is a 30-minute show that started in 1990 that promotes products through reviews. It has a reputation for greatness and has over 1000 episodes in its history. It has won several awards including the 2017 Marcom award and the 2017 Videographer award. Newswatch tv initially was about financial issues and quickly transitions into reviews for products for companies where it has found great success. To this day they are in the business of helping companies get their products to the waiting consumers.
Recently Newswatch was deployed by a company called Contour to Market their ergonomic workstation. Contour wanted to increase the overall exposure and increase the sells for their product through Newswatch’s assets. Using their television show and the newer online extension of their company Newswatch created the review and released it on their channels. The results were synonymous with their other work and was a huge success. Contour saw massive increases in the sales for the workstation. The segment creat6ed by Newswatch was seen in over 200 U.S. markets and got airplay in over 95 million homes. The online component reached and got reactions from over 697,924 people. Overall the sales they got were higher than they ever expected. Bret Hudson gives all the credit to Newswatch and sincerely expresses a “Thank you” to them
Lori Senecal is the CEO of CP+B and is known for her creative risk taking. Since leading the company the revenue has increased over 21%. Under her leadership, Kraft Macaroni and Cheese removed artificial ingredients from its recipe but delayed advertising it until millions of boxes were sold. After this they disclosed the recipe change and gained billions of free media impressions from it. She was instrumental in the application Letgo exceeding 45 million downloads. The company also allowed users to link their NBA 2K profiles to their Fitbits under her watch. Ad Week also adds that she also helped BMW reinvent their ultimate driving machine advertising campaign.
Lori Senecal is highly respected in the advertising and marketing industry. She has worldwide credibility and thrives on innovation. She is the youngest of four girls. She completed her degree at McGill University. She was the driving force behind successful advertising campaigns for Coke and Xbox. Lori can also fluently speak French. She is responsible for growing the company to over 800 employees. Her love for business started in high school. She has a passion for gymnastics and coached the sport in high school and college. She wanted to compete but was too tall. She credits coaching with helping her to become successful in business. One of her secrets to success in advertising is learning everything about the business before taking them on as a client. She feels that the future is bright for advertising and that the internet will be key for continued growth. She was inspired by the late Steve Jobs. Lori has worked with major companies worldwide. Her extensive resume is why she was chosen above many other top candidates to lead such a prestigious advertising agency. She feels that a great marketing campaign is key to a company’s success. Lori feels that any business big or small can benefit from a marketing campaign.
In this digital era, it requires alluring adverts that will leave a mark in the consumer’s mind making them buy the product. Many companies are still lagging behind this discovery while some have already adopted the idea of creating attractive advertisements that have seen a massive increase in profitability index. Jose Borghi, a renowned advertiser and founder of Mullen Lowe, is one of the most influential advertisers in the industry who understands all the tactics and techniques involved in producing a thrilling advertisement.
Jose Borghi says that advertising was not his dream career until he got an invitation from his sister to attend a performance, which was a presentation of a display of commercial Vts at Castro Neves Theater. After the performance, Jose already knew which career he would pursue. The performance made him realize that advertisement is his calling. After completing his studies at PUC Campinas with a Bachelor’s degree in Advertisement and Propaganda, he knew he was all set to conquer the media world.Jose kicked off his career as an Editor working for Standart Ogilvy agency and later moved to FCB. After a while, he got moved to DDB, Talent, and Leo Burnette. Jose partnered with Erh Ray to form Borghierh, which they started without any Godfather or investor. In 2006, Lowe joined the partnership changing the company name to Borghi Lowe.
The recent merger between Lowe & Partners and Mullen Group changed the company name to Mullen Lowe. Andre Gome became the CEO and Jose Borghi the co-CEO.Jose Borghi has worked his way up, and he believes that success is not served on a silver platter. Through hard work and dedication, Borghi has won many advertising contracts in different companies which include; Honda, Delta Airlines, Protecter, Unilever, Asia Motors, Bunge Group and others. He believes that one should not rely on luck, but should work hard for a bright and fulfilling destiny.
José Henrique Borghi has earned a great reputation among the best advertising professionals. Borghi is currently the co-founder and Co-CEO of Mullen Lowe Brazil, which has run ad campaigns for giant companies like Ox campaigns, Unilever and Fiat. Over his almost three-decade career, he has created an impact in the Brazilian advertising industry with his well thought out ad campaigns such as “The mammals of Parmalat.” It is for this reason that his clients think so highly of him. This man, José Henrique Borghi is so brilliant that the ad he developed for Fiat was so big and it helped the firm attain a major revenue breakthrough.
José Henrique Borghi started out at Standard Ogilvy advertising agency after graduating. He has built his advertising portfolio from working with giant advertising agencies in Brazil like the Leo Burnett. He left Leo Burnett and together with Erh Ray founded their first Ad agency, BorghiErh creative Intelligence. From nothing, they nurtured their small company, and in 2006, they merged with Lowe and became Borghi Lowe. Not so long after that merge that Mullen advertising agency sort a collaboration and that is when Mullen Lowe Brazil was born. Click here to know more.
His advertising works are celebrated not only in Brazil but also across the world. José HenrigueBorghi of Mullen Lowe Brazil has been honored with the privilege to win countless prestigious awards such as Clio Awards, 16 Avril awards and several others at the New York Film Festivals. José Henrique Borghi’s works are evolutional, and definitely, he is a force to look out for in the years to come.