Category Archives: Blockchain Technology

Prada Enhances Jingdong’s Online Luxury Offerings

 

JD.com recently partnered with Prada Group enhancing Jingdong’s online offerings of luxury items to its Chinese retail online market. JD.com, China’s largest retailer, welcomed a flagship Prada store to its online retail site on June 17th of this year.

Prada is one of the most recognizable and trusted luxury brands in the world, and President of International Business at JD Fashion and Lifestyle Kevin Jiang said that this partnership showcases China’s expanding reach into the luxury market.

The June 17th launch date was an important marketing strategy as June 18th is a special date for Jingdong. It is the anniversary of the store’s founding. Often the anniversary is just referred to as 618, and the event includes exciting offers and promotions to its customers. This year in order to help celebrate the event, JD.com not only launched the opening of the Prada flagship store, but also launched flagship stores for the Miu Miu and Car Shoe brands under the Prada group.

Prada is featuring its fall/winter line in its flagship store on the Jingdong site. In 2018 Prada Group saw exponential growth for its online market, and the company is hoping to continue that trend. Prada Group wants to have all of its sub-brands available online by the year 2020, and this partnership with JD.com is a portion of that project, as it establishes the company’s presence in China. See Related Link to learn more.

JD.com is well known in China as a popular and reputable business. Quality products, excellent customer service, same day and next day delivery, and even online and in-person payment options have all worked together to make JD.com China’s largest retailer. The company offers its customers a wide variety of products including cosmetics, apparel, electronics, and even fresh food, furthermore in the coming year 90% of its key brands are intending to launch new items.

A book entitled “The JD.com Story: An E-commerce Phenomenon” by Li Zhigang features the unique story of JD.com’s growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.

 

Visit their page on https://www.youtube.com/channel/UCj1O__aZW_05RdTCL8E3kUA

 

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Richard Liu Qiangdong – Crossing All Hurdles To Boost Growth And Expansion Of JD.com

The good thing about Richard Liu Qiangdong, founder of JD.com, is that he has not become complacent even after achieving ultra-success with his company in the last few years. Many people would take a break or move to back seat after meeting the kind of success that Richard Liu Qiangdong has made in the past decade and a half.

From being a student in Beijing who had to struggle to get money for food while completing his bachelor’s in sociology from the People’s University of China to now being worth more than $12 Billion, Richard Liu Qiangdong has come a long way, and deservedly so. See This Page for more information.

Richard Liu Qiangdong said that what motivated him the most to not give up even during tough times and when his other business ventures failed miserably was the drive to provide for his family. Richard Liu Qiangdong never forgot the time when his family didn’t have enough money to buy train tickets for him to go to Beijing to complete his graduation or when his mother-in-law was ill, but he didn’t have money to provide expensive medical care.

Richard Liu said that he wanted to come out of living in poverty and was so desperate that he didn’t even have time to celebrate his success when he achieved it. Currently, Liu Qiangdong is planning his next moves for JD.com, focusing mainly on taking the business operations of the company to foreign territories.

Richard Liu Qiangdong believes that JD.com has gained an important stronghold in the Chinese e-commerce market, and the next natural move is to go beyond China’s border. As of now, the focus is to enter the European and South Asian markets. Richard Liu Qiangdong said that the company’s business development team is already in talks with the regional partners abroad on how to ensure seamless entry in their markets.

Richard Liu Qiangdong said that JD.com would get a good response from the customers abroad because of the high demand of the Chinese products across the globe, and the excellent customer service for which JD.com is known worldwide. The expansion plan by Richard Liu is expected to be materialized in the next couple of years.

 

More on http://www.liuqiangdongjd.com/about-liu-qiangdong/

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JD.Com Witnesses a Groundbreaking Transaction Volume in the Anniversary Sale

 

In the June 18 Anniversary Sale, 6.18, JD.com, which is also known as Jingdong witnessed an increased total sales in transaction volume of $29.9 billion compared to the previous festival.

 

The introduction of new products and the continued interest of Chinese consumers played a significant role as key drivers in transactions. Besides, Jingdong established a channel in its platform to provide consumers freedom of expression while promoting product marketing. The channel also enables brands within the company to grow and reach more consumers in the Chinese market.

 

Jingdong has consistently utilized modern technologies to enhance its operations, mainly in conducting the same or next day delivery services. During the June 18 sale, the company also identified consumers from lower-tier towns trading up and acquiring products similar to higher-tier cities.

 

As such, transaction volume in lower-tier cites doubled this year compared to the overall growth in the company. Percentage of new consumers was higher in lower-tier towns than the total rate. Subsequently, JD.com rewarded its consumers with different prizes as well as the provision discounts and bonuses through two campaigns introduced. See This Article to learn more.

 

The two campaigns comprised of more than one hundred million people and included birthday red envelope, rewarding those share on social media, and another focusing on users sharing gifts in their cities after being voted for.

 

Over the years, Jingdong remained committed to reaching more consumers in China and Southeast Asia in general with the introduction of new marketing strategies. Among them is the Consumer-to-Manufacturer initiative. The initiative primarily collects consumer data and insights and provides them to brands, therefore, adjusting or enhancing the production of quality products according to user demands.

 

As such, “Consumer-to-Manufacturer (C2M)” and new products gained a transaction volume of 289% during the June 18 sale compared to the same period last year. The festival also launched several new products especially from Prada Group, an Italian designer brand, operating both MiuMiu and Car Shoe.

 

Farfetch also established a flagship store henceforth enabling Jingdong to access over three thousand brands in the fashion and design industry. More so, the Chinese retail store operated more than fifteen thousand high-end hotels and restaurants and managed to sale over 2.8 million JD Premium memberships during the festival.

 

Learn more about the company on https://www.chinainternetwatch.com/tag/jingdong/

 

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JD.com Uses Data To Help Sell Dumplings

 

It should come as no surprise to JD.com’s 300 million plus customers that the company has added yet another one of their favorite brands. JD.com has been selling Wu Fang Zhai’s Zongzi dumplings since 2015 and the company has recently started using its powerful data analysis system (Consumer-to-Manufacturer) to make sure customers are getting exactly what they want.

 

While the dumplings are consumed year around, it is during the annual dragon boat festival that people eat the most. On one day alone, 47 tons of Zongzi were purchased. One of the reasons that people like to buy their food through JD.com is because of the vast infrastructure that makes shopping so simple and convenient. Customers can get their purchases within one or two days. JD.com uses the latest technology to ship all of their products to 99% of China. The company has been using drones and robot vehicles to also help with the environment.

 

The data analysis that JD uses has changed the way that Wu Fang Zhai sells its dumplings. By tracking the habits of consumers, JD.com saw that people in the north of China enjoyed a sweeter type of dumpling while people in the south ate them with meat. When people started moving from the south of China to the north, there was a higher demand for the sweeter variety. JD.com could track all of this, and the company started selling mixtures of salty and sweet dumplings to satisfy everyone’s tastes. Go Here for additional information.

 

JD also changed the packaging for the dumplings, The new bamboo box has sold four times as many as the traditional paper boxes. People like the heavier bamboo boxes as they seem more sophisticated, and they make better boxes for presents.

 

JD will continue to add more products to its enormous list to go along with the fresh foods, fish, and fruits that it already offers both online and in offline locations.

 

Learn more about JD.com on https://www.linkedin.com/company/jd.com/

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