Category Archives: Business News

Mike Baur on tech startups business in Switzerland

Tech startups industry in Switzerland has been on a massive growth. Many businesses are popping up in the country than in any other place in the worlds today. Switzerland is the global leader in tech startup industry. Zurich and other cities in the country are leading the way in embracing tech businesses. The environment in Switzerland has been good for business to thrive. The government has facilitated a conducive environment for businesses to grow. The infrastructure development in the country has been up to the global standards. Infrastructural development is key in a country that wants to have a conducive business environment. Switzerland is leading the way in this area. Another thing about Switzerland is that the level of development in the country regarding access to good education has also played a part in the development that we see happening right now. Many young people are coming from institutions of higher learning who are equipped with the skills and knowledge needed to come up with innovative business ideas.



Switzerland is leading the way for other countries in Europe in tech business development. Then environment in the country is conducive to allow startup business to thrive without being subdued by large corporations. Many people usually ask themselves what makes Switzerland a hub for technology development.



There is a factor that contributed to development of startup businesses in Switzerland that many people do not pay attention to. In Switzerland, there are many business incubators that are meant to grow business ideas into full business. These are incubators that offer young entrepreneur a chance to know what is needed for one to run a business profitably. The thing with most business is not that the idea is bad; what fails most people is the failure to have access to the right information that will enable them to know how to run a startup business.



In the ideas of supporting the startup entrepreneurs, the Swiss Startup factory was developed by a man known as Mike Baur together with his friend Oliver Meister. The two creates the biggest independently startup incubator that offers the best services regarding startups development. Through the Swiss Startup Factory, startup entrepreneurs now have access to training and mentoring. They are now able to know what they should do to make their businesses grow. Mike Baur offers startup entrepreneurs, training, mentoring, and access to business funding as well as free office space to open up their workstations.



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A Look Into Personalized Merchandising And Its Impact On Sales

Personalized merchandising is a marketing tactic that can have a big impact on sales. Many studies corroborate the idea that personalized merchandising on online stores can dramatically improve conversion rate optimization. It will also boost sales substantially.

So, what is personalized merchandising? It involves providing customized product suggestions and offerings based on a customer’s unique browsing habits, geo-location or demographics. Personalized merchandising can even take external factors into play such as the weather. For example, an online store can suggest customers buy umbrellas, rain coats or jackets if the weather in their location is currently rainy.

The idea behind personalized merchandising is to give the customer products that he or she may be more inclined to buy based on certain information that is gathered about them. Analytics software is often used in this process. The software gathers data about them and then tries to show similar or relevant products that it thinks the visitor will be likely to buy or consider buying.

A big part of personalized merchandising has to do with cross-selling. If a person buys a t-shirt for the beach, they will most likely need some shorts as well. If you have personalized merchandising software in place, then the program should automatically suggest that the customer consider adding some shorts to complement their t-shirt purchase.

So, does personalized merchandising work? The answer is yes. Conversion rates can increase by two or threefold for retailers that incorporate personalized merchandising in their online stores. Conversion rates refer to visitors becoming buyers when they visit a site.

Not only will you get more buyers with the use of personalized merchandising software on your online store, but you should also be able to sell more stuff as well. This is because personalized recommendations greatly increase the number of items you can cross sell. Up-selling can also see a major increase with personalized recommendations. You can suggest upgrades or premium services to customers and chances are some of them will agree.

The use of personalized merchandising software can be an excellent investment in conversion rate optimization. It also almost always provides an excellent return on investment as well. One major retailer in the UK saw hundreds of pounds in additional sales from every pound they spent on the merchandising software.

It is easy to implement personalized merchandising in an online store. The return is often many times more than what is put in. Many of the biggest online retailers have been using such software for many years now and smaller retailers are encouraged to follow suit.

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Eric Pulier, One of the Brightest Entrepreneurial Minds, Shares About vAtomic and Personal Life

Eric Pulier’s talents, expertise, interests, and careers are many and diverse. As young as he is, he has invested, owned, and managed startup firms, such as Media Platform, US Interactive, and ServiceMesh among a bunch of others. His new invention, vAtomic Systems, has brought with it a lot of excitement in the world of technology. Eric Pulier is what we would call a serial entrepreneur. Eric Pulier is also a tech guru in his right, a published author, a respected public speaker, an opinion leader, and columnist. A resident of Los Angeles in California, Pulier has been involved in many philanthropic undertakings in the region and beyond. Some of the organizations he associates with include The Painted Turtle and the XPRIZE Foundation.


On April 12, this year, Ideamensch caught up with the sensational youthful American and featured him in an interview. He highlighted some of the known and unknown particulars about him, both in his personal life and in his career journey.


How vAtomic was Born


Asked of where the idea of coming up with vAtomic Systems originated from, Eric quoted some of the recent technological advancements as some of his motivating factors. Inventions such as Uber, he said, have revolutionized the transportation sector within a short time. He likened vAtomic Systems to inventions such as Uber, saying that macro elements are potential economy determiners.


Pulier’s Daily Routine


Despite having a busy schedule, Eric always sets aside time to rest and time to be with his family. He told Ideamensch that his four kids who occupy much of his time in the evenings and the morning when preparing for school. Eric is an early riser, a routine he developed so as to create time for his other passion- reading. He further said that he prefers to work with a schedule and that he tries as much as possible to adhere to the plan.


Incubating Ideas


For his ideas to materialize, Eric Pullier starts by noting them down and then letting them sink in. He then outsources for motivation and inspiration so as to expand the idea, and keeps a record of all these in writing. Eric prefers to incubate an idea for sometimes so that it can mature in his mind before letting it out.


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