Category Archives: Business News

How Alex Hern Wants To Change Board Rooms

The idea of virtual reality in the office is hard to understand. We don’t go to work to play games or entertain ourselves. For Alex Hern, virtual reality is the future of doing business. We’ll talk to each other and exchange ideas within a virtual world with the ease of real conversations. Many businesses today use messaging apps to communicate remotely, but something is lost in the process. You simply can’t talk with the same power when two people aren’t in the same room. With this new software, people will do just that. Read more about Alex Hern at

Virtual reality provides an experience you can’t have with any other form of media. Many people report their memories of virtual reality experiences are like parts of their actual life. Communicating with others through virtual reality apps will give businesses a new way to organize themselves. Most businesses need to keep their employees in the same building, but VR eliminates this burden. When we can talk to other people living in another state, all we’ll need are the VR headsets. Our boardrooms are going to be unrecognizable a decade from now. The relationship between co-workers and their desks will change as the office becomes virtual. Follow Alex Hern on Linkedin.

We already have examples of remote employment currently available. If virtual reality takes off, we’ll be able to further increase the availability of remote work. Alex Hern isn’t trying to push a gimmick the tech world is going to forget in a few years. Virtual reality is going to become more popular, and that popularity is going to change how we think about it. When smartphones were first released, nobody thought they would become important. Now, businesses use mobile apps for every aspect of their operations. Technology changes no matter what we try to do. All we can do is shape its trajectory.


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Jonathan Dos Santos Signs Contract with Herbalife

In a recent interview, CEO of Herbalife Rich Goudis spoke about the sponsorship of professional footballer Jonathan Dos Santos. He spoke about the excitement felt at Herbalife and why they’re so happy about this partnership.

A big priority of Jonathan Dos Santos is keeping his body in prime shape and condition. For Herbalife, this is an honor as their primary focus is making products that enhance and help the human body maintain its health.

This sponsorship is not a surprise for Jonathan or Herbalife, as he has been using their products since he was introduced to them at a Los Angeles Galaxy lounge. To recover from extensive training and acquire the best nutrients, Dos Santos is known to use Herbalife’s products on a daily basis.

Prior to working out, Jonathan starts his morning with a rich shake including banana and Herbalife24® Rebuild Strength powder mix. The drink is called “Banana Sunrise” and there’s a video on the Herbalife website in which he shows his process of preparation and the ingredients included.

Jonathan Dos Santos

Along with his brother Giovani, Jonathan was born in Monterrey, Mexico. Early in his career, Jonathan showed interest in soccer and began seeing success when he traveled to Europe as a teenager. During a tournament in France, he caught the eye of FC Barcelona scouts and was invited to La Masia.

It was then that he began playing for the team and a few years later, in 2014 was picked up by Villarreal CF. He was with Villarreal for a couple of years before the LA Galaxy laid eyes on him. In 2017, the Galaxy bought him off Villarreal for several million Euros and he has since then been playing for them, joining his brother in the field and playing for the same team.


Herbalife Nutrition

Since the 80’s, Herbalife Nutrition has made it a priority to produce high-end products. Their vision and goal have always been to make people healthier. Concerned about the high costs of medical procedures and the increase of obesity in the population, Herbalife constantly puts their products to test. It’s no surprise that the company has succeeded in more than 90 countries since their products are backed by science.

Although the company only has a little over 8,000 employees worldwide, their net sales reflect how well the company is doing. In 2017 alone, Herbalife Nutrition brought in nearly $4.5 billion. The company currently sponsors hundreds of teams, events, and world-class athletes which also includes Cristiano Ronaldo.

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How Ronald Fowlkes rose through the ranks to become one of the most decorated law enforcement officers

Ronald Fowlkes is a man who has won many caps and has dedicated most of his adult life to serve and impact positive change in the community, country and the world at large. His colorful career journey began almost 30 years ago when he joined the United States Marine Corps and served for 4 years. While working for the United States Marine Corps Mr. Fowlkes was deployed to the First Gulf War and due to his good work, he was promoted not once but twice showing the high level of confidence hos seniors had in him.

While at the United States Marine Corps, Mr. Fowlkes also went through training in marine combat at the Marine Corps school of infantry. He also did basic courses in Engineering, Air Naval Gunfire Liaison Company (ANGLICO) where he gained knowledge on conducting small unit parachute operations such as reconnaissance, air and naval gunfire missions that are guided by several types of military radios including the encrypted and non-encrypted ones while at the same time using the Modular Universal Laser Equipment (MULE) laser designator. He also did a basic course at the United States Army parachute school. After a short while, Mr. Fowlkes signed in for advanced coursed in NSWF Combat Diver School and Navy-Marine Corps Parachute Insignia.

Mr. Ronald Fowlkes also worked as a contractor for the United States Department of defense under the Joint Improvised Explosive Device Defeat Organization (JIEDDO). One of their assignment included joining the United States Army in Iraq where some of his duties and responsibilities included mounting and dismounting of infantry operations in the combat zone, instructing the united states military personnel in tactical operations such as close quarters combat and hostage rescue operations, evidence collection, post-blast analysis and last but not least tactical questioning of detained and captured individuals.

Mr. Fowlkes has also served as a law enforcement officer for more than 13 years. He worked with St. Louis Metropolitan Police department for 10 years 7 of which he was attached to the Hostage Rescue Team of the institution. He then moved to the St. Louis County Police Department where he worked for 3 years and was promoted to team leader. Their duties and responsibilities included being deployed in High-Rick Entries and hostage incidents. They were also called upon to act as the Weapons of Mass destruction Response Team and Civil Disobedient Team. They were also responsible for conducting self-initiated investigations into criminal matters such as gang activity, illegal gun possession and narcotic trafficking around the city.

Mr. Ronald Fowlkes is now the Business Development Manager of Law Enforcement and Commercial Products where he uses his tactical expertise to call on customers’ countrywide product education to more than 150 sales force.


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Eli Gershkovitch: Craft Beer Pioneer

Beer is the most popular alcoholic beverage in Canada. It has over $9 billion dollars in annual sales. Craft beers have been gaining popularity in Canada in recent years due to the unique flavors they bring to a typically bland market. One may have to travel across Canada to get the best sampling of craft beer that Canada has to offer. Competition in the Canadian craft beer market increases with each passing year with new companies entering the market each year at a record breaking rate. Follow Eli Gershkovitch on

Eli Gershkovitch is not only CEO to one of the most successful breweries in Canada, he is also a lawyer and a pilot. He deems himself an unconventional business man. He believes that building a business based on innovation and constant improvement will naturally bring forth a steady client base. Becoming stagnant is a death wish for any company.

Steamworks, the brewing company Eli Gershkovitch helped to establish, uses a combination of conventional and innovative business models to succeed in the competitive craft beer market. Quality, quantity, and price are the top factors that drive the direction of the business. Long term business success is keeping up with the demands on the customer. Trends in the craft beer market can be fickle and hard to predict.


Eli Gershkovitch is based out on Vancouver. He started dabbling in the craft beer market back in 1995. At the time craft beer was not nearly as popular as it is today. Eli Gershkovitch traveled to Europe and studied the craft beer movement occurring overseas. When he saw great success in Europe, he decided to abandon his legal career and try his luck at bring the trend to British Columbia. Eli Gershkovitch opened the only steam operating brewery at the time in 1995. He known as pioneer in the craft beer movement in Canada to this day. Read more about Eli Gershkovitch at Ottawa Citizen.

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The Longstanding Legend of Louis Chênevert

Louis Chênevert is a Canadian businessman most notably known as the former CEO and chairman of United Technologies Corporation (UTC). He received his bachelor’s degree in production management from HEC Montréal, and in May of 2011, he received an honorary doctorate from HEC Montréal. Because of his generous contributions to the aviation industry, he was named Person of the Year by the Aviation Week & Space Technology magazine during that same year.

Before working for UTC, Chênevert worked for General Motors for 14 years before moving to Pratt & Whitney Canada. He was elected president in 1999, after working for Pratt & Whitney for six years. He joined UTC in 2006 and began moving up the ranks soon after. In 2008, Chênevert became CEO of UTC, and two years later he became chairman of the board. Read more about Louis at

Chênevert was elected CEO in the midst of a recession yet he did not sacrifice production or employees by engaging in offshoring wholesale or outsourcing work. UTC was one of few companies that avoided layoffs. Shares rose from $37 to $117 during Chênevert’s tenure, and in 2010, he orchestrated UTC’s $16.3 billion acquisition of Goodrich, which is one of the biggest deals in aerospace history.

Louis Chênevert contributes UTC’s success to three simple factors. First, UTC is focused. UTC focuses on two broad markets: building technologies and aerospace. Then, how can these markets or submarket complement one another? Otis elevators and escalators in conjunction with Carrier air conditioning offers companies a one-off solution. Read more at French Tribune.

The second factor is that UTC balances its range of businesses between different types of markets and buyers. Jet engines may be in demand one season and the next season its military engines. It’s important to have that balance and flexibility to move and shift with the market. UTC also balances its time and efforts between new production and the maintenance of delivered products.

The last factor is imagination. Have long-term goals and imagine and innovate for the long run. Ask yourself where the market is going, then cater your efforts in that direction. One of the ways UTC does this is through reduction and conservation. UTC has reduced its consumption of water by 53% and its emissions of gases by 26% since 1997.

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Insightful information about Highland Capital Management

Highland Capital Management, a leading financial services firm takes pride in its overall financial records stating a total of approximately $15 billion worth of assets entrusted to the firm for management. The company was initially set up in 1993 by its two founders, James Dondero and Mark Okada. The firm’s headquarters are based in Dallas, Texas with some satellite offices in Singapore, Seoul, New York, and Sao Paolo; created to avail their services to a broader range of clients. In addition to financial and consultation services, Highland Capital Management is a global solution to credit for both small scale and large scale entities. Some of the credit aspects that highland has specialized in include collateralized loans obligations, credit hedge funds, long term and short term equity amongst other financial services offered by the company. Learn more about Highland Capital at Crunchbase.

Highland’s enjoys the pleasure of serving their friendly terms to a wide client base from which they draw their clients. Individuals, private organizations, public organizations, profit making and non-profit making firms are all seekers of highland’s products according to their needs and wants.

A unique character about Highland Capital Management is its keen involvement in charitable deeds aimed at bettering the society in which their personnel hail. The most common charitable deed usually carried out is a donation. Highland, however, stands out from the pool of corporates by extending their charity deeds through incorporating board membership of residents, volunteering in movements among other upcoming local activities. The firm has donated amounts totaling to $10 million to organizations in different parts of the world to help out in accomplishing of set out philanthropic tasks. One of the most known and acknowledged project is the partnership project with Dallas foundation purposed to better the livelihood of North Texas communities. Their humanitarian profile is improved by the co-founder, Jame’s, charitable giving nature as an act of giving back to society.


Highland capital management manages to remain relevant by involving in various corporate activities that also increase their total worth and the par value of their shares in the stock market. Some of the significant projects partnered with include the Collegium pharmaceuticals medicine launch with a high sales potential. The company’s competency across all divides is unquestionable since result on the stock markets, and affiliate companies attract new investors. Read more at

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Mike Baur on tech startups business in Switzerland

Tech startups industry in Switzerland has been on a massive growth. Many businesses are popping up in the country than in any other place in the worlds today. Switzerland is the global leader in tech startup industry. Zurich and other cities in the country are leading the way in embracing tech businesses. The environment in Switzerland has been good for business to thrive. The government has facilitated a conducive environment for businesses to grow. The infrastructure development in the country has been up to the global standards. Infrastructural development is key in a country that wants to have a conducive business environment. Switzerland is leading the way in this area. Another thing about Switzerland is that the level of development in the country regarding access to good education has also played a part in the development that we see happening right now. Many young people are coming from institutions of higher learning who are equipped with the skills and knowledge needed to come up with innovative business ideas.



Switzerland is leading the way for other countries in Europe in tech business development. Then environment in the country is conducive to allow startup business to thrive without being subdued by large corporations. Many people usually ask themselves what makes Switzerland a hub for technology development.



There is a factor that contributed to development of startup businesses in Switzerland that many people do not pay attention to. In Switzerland, there are many business incubators that are meant to grow business ideas into full business. These are incubators that offer young entrepreneur a chance to know what is needed for one to run a business profitably. The thing with most business is not that the idea is bad; what fails most people is the failure to have access to the right information that will enable them to know how to run a startup business.



In the ideas of supporting the startup entrepreneurs, the Swiss Startup factory was developed by a man known as Mike Baur together with his friend Oliver Meister. The two creates the biggest independently startup incubator that offers the best services regarding startups development. Through the Swiss Startup Factory, startup entrepreneurs now have access to training and mentoring. They are now able to know what they should do to make their businesses grow. Mike Baur offers startup entrepreneurs, training, mentoring, and access to business funding as well as free office space to open up their workstations.



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A Look Into Personalized Merchandising And Its Impact On Sales

Personalized merchandising is a marketing tactic that can have a big impact on sales. Many studies corroborate the idea that personalized merchandising on online stores can dramatically improve conversion rate optimization. It will also boost sales substantially.

So, what is personalized merchandising? It involves providing customized product suggestions and offerings based on a customer’s unique browsing habits, geo-location or demographics. Personalized merchandising can even take external factors into play such as the weather. For example, an online store can suggest customers buy umbrellas, rain coats or jackets if the weather in their location is currently rainy.

The idea behind personalized merchandising is to give the customer products that he or she may be more inclined to buy based on certain information that is gathered about them. Analytics software is often used in this process. The software gathers data about them and then tries to show similar or relevant products that it thinks the visitor will be likely to buy or consider buying.

A big part of personalized merchandising has to do with cross-selling. If a person buys a t-shirt for the beach, they will most likely need some shorts as well. If you have personalized merchandising software in place, then the program should automatically suggest that the customer consider adding some shorts to complement their t-shirt purchase.

So, does personalized merchandising work? The answer is yes. Conversion rates can increase by two or threefold for retailers that incorporate personalized merchandising in their online stores. Conversion rates refer to visitors becoming buyers when they visit a site.

Not only will you get more buyers with the use of personalized merchandising software on your online store, but you should also be able to sell more stuff as well. This is because personalized recommendations greatly increase the number of items you can cross sell. Up-selling can also see a major increase with personalized recommendations. You can suggest upgrades or premium services to customers and chances are some of them will agree.

The use of personalized merchandising software can be an excellent investment in conversion rate optimization. It also almost always provides an excellent return on investment as well. One major retailer in the UK saw hundreds of pounds in additional sales from every pound they spent on the merchandising software.

It is easy to implement personalized merchandising in an online store. The return is often many times more than what is put in. Many of the biggest online retailers have been using such software for many years now and smaller retailers are encouraged to follow suit.

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Eric Pulier, One of the Brightest Entrepreneurial Minds, Shares About vAtomic and Personal Life

Eric Pulier’s talents, expertise, interests, and careers are many and diverse. As young as he is, he has invested, owned, and managed startup firms, such as Media Platform, US Interactive, and ServiceMesh among a bunch of others. His new invention, vAtomic Systems, has brought with it a lot of excitement in the world of technology. Eric Pulier is what we would call a serial entrepreneur. Eric Pulier is also a tech guru in his right, a published author, a respected public speaker, an opinion leader, and columnist. A resident of Los Angeles in California, Pulier has been involved in many philanthropic undertakings in the region and beyond. Some of the organizations he associates with include The Painted Turtle and the XPRIZE Foundation.


On April 12, this year, Ideamensch caught up with the sensational youthful American and featured him in an interview. He highlighted some of the known and unknown particulars about him, both in his personal life and in his career journey.


How vAtomic was Born


Asked of where the idea of coming up with vAtomic Systems originated from, Eric quoted some of the recent technological advancements as some of his motivating factors. Inventions such as Uber, he said, have revolutionized the transportation sector within a short time. He likened vAtomic Systems to inventions such as Uber, saying that macro elements are potential economy determiners.


Pulier’s Daily Routine


Despite having a busy schedule, Eric always sets aside time to rest and time to be with his family. He told Ideamensch that his four kids who occupy much of his time in the evenings and the morning when preparing for school. Eric is an early riser, a routine he developed so as to create time for his other passion- reading. He further said that he prefers to work with a schedule and that he tries as much as possible to adhere to the plan.


Incubating Ideas


For his ideas to materialize, Eric Pullier starts by noting them down and then letting them sink in. He then outsources for motivation and inspiration so as to expand the idea, and keeps a record of all these in writing. Eric prefers to incubate an idea for sometimes so that it can mature in his mind before letting it out.


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