The RealReal is an up and rising resale clothing store that is becoming more and more successful every day! Their clothing provides customers with choice of clothing that helps to establish manners and individual preference. The RealReal is based in San Francisco and has been selling at astonishing amounts.
RealReal is on track to see about $500 million in sales soon. They have both on line and offline shopping that has made women’s shopping for quality brand clothing easier than ever before. Shareholders in this company are pleased with their investments because it’s been performing at an impressive rate.
The starting price has raised $300 million more than it was before. This is because of its marvelous marketing strategy. Customers from various sectors can choose from some of the best luxury goods, and top seller brands to purchase them at a price that is more fitting to their income level.
Real also has an interesting approach on their operating outlook and profits. Ms. Wainwright expressed that the company possessed, “A strong focus on growth, but with increasingly better unit economics.” This means that they start with a strong secondary market that automatically trickles down to giving a strong primary market.
RealReal strives to help find the balance between notion of scarcity and demand for fabulous fashion. They recognize that the elite are not the only individuals who prefer to wear name brand clothing.
This business practice also builds confidence in possible threats to top name brand designers. It can end the problems that some people face with simply buying expensive clothing and goods with negative feelings because they are spending way too much money. This is an interesting business approach that will be tried and used over time to see exactly how it will affect the market and the consumers that are involved.
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