JD.com recently partnered with Prada Group enhancing Jingdong’s online offerings of luxury items to its Chinese retail online market. JD.com, China’s largest retailer, welcomed a flagship Prada store to its online retail site on June 17th of this year.
Prada is one of the most recognizable and trusted luxury brands in the world, and President of International Business at JD Fashion and Lifestyle Kevin Jiang said that this partnership showcases China’s expanding reach into the luxury market.
The June 17th launch date was an important marketing strategy as June 18th is a special date for Jingdong. It is the anniversary of the store’s founding. Often the anniversary is just referred to as 618, and the event includes exciting offers and promotions to its customers. This year in order to help celebrate the event, JD.com not only launched the opening of the Prada flagship store, but also launched flagship stores for the Miu Miu and Car Shoe brands under the Prada group.
Prada is featuring its fall/winter line in its flagship store on the Jingdong site. In 2018 Prada Group saw exponential growth for its online market, and the company is hoping to continue that trend. Prada Group wants to have all of its sub-brands available online by the year 2020, and this partnership with JD.com is a portion of that project, as it establishes the company’s presence in China. See Related Link to learn more.
JD.com is well known in China as a popular and reputable business. Quality products, excellent customer service, same day and next day delivery, and even online and in-person payment options have all worked together to make JD.com China’s largest retailer. The company offers its customers a wide variety of products including cosmetics, apparel, electronics, and even fresh food, furthermore in the coming year 90% of its key brands are intending to launch new items.
A book entitled “The JD.com Story: An E-commerce Phenomenon” by Li Zhigang features the unique story of JD.com’s growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.
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