It should come as no surprise to JD.com’s 300 million plus customers that the company has added yet another one of their favorite brands. JD.com has been selling Wu Fang Zhai’s Zongzi dumplings since 2015 and the company has recently started using its powerful data analysis system (Consumer-to-Manufacturer) to make sure customers are getting exactly what they want.
While the dumplings are consumed year around, it is during the annual dragon boat festival that people eat the most. On one day alone, 47 tons of Zongzi were purchased. One of the reasons that people like to buy their food through JD.com is because of the vast infrastructure that makes shopping so simple and convenient. Customers can get their purchases within one or two days. JD.com uses the latest technology to ship all of their products to 99% of China. The company has been using drones and robot vehicles to also help with the environment.
The data analysis that JD uses has changed the way that Wu Fang Zhai sells its dumplings. By tracking the habits of consumers, JD.com saw that people in the north of China enjoyed a sweeter type of dumpling while people in the south ate them with meat. When people started moving from the south of China to the north, there was a higher demand for the sweeter variety. JD.com could track all of this, and the company started selling mixtures of salty and sweet dumplings to satisfy everyone’s tastes. Go Here for additional information.
JD also changed the packaging for the dumplings, The new bamboo box has sold four times as many as the traditional paper boxes. People like the heavier bamboo boxes as they seem more sophisticated, and they make better boxes for presents.
JD will continue to add more products to its enormous list to go along with the fresh foods, fish, and fruits that it already offers both online and in offline locations.
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