The Global Brand President of Matrix, Dan Bethelmy-Rada, has been working on a new range of hair and skin care products that are completely natural in all aspects. Bethelmy-Rada began working on this new line of products after discovering that there was a high demand for these natural products across the globe. Bethelmy-Rada learned that currently, most consumers are not interested in products that contain an element of naturalness; instead, they are interested in those that are entirely natural. Consumers are in demand for hair and skin products that do not affect their hair nor skin did not harm nature. Matrix under the leadership of Dan Bethelmy-Rada decides to work on R.A.W as a way of responding to customers wants.
Matrix is working together with L’Oréal’s Sharing Beauty with All program in their efforts to make R.A.W a reality. Matrix is taking specific measures in the creation of R.A.W. They are designing products that are made of environmental-friendly packaging and processing methods. The R.A.W hair and skin care products are made of ingredients extracted from the environment and are chemical free. From Dan Bethelmy-Rada’s perspective, the elements used to create R.A.W easily get traced back to the environment. The products get manufactured as per the principles of green chemistry. Matrix research team learn about all processes and products used during the manufacturing process and identifies their life cycle. By learning the life cycle of elements used, the firm can quickly determine which products are require recycling and which features should be thoroughly used up.
Matrix obtains the ingredients used from vegetation located both on land and sea as well as honey. The R.A.W goods get packaged with containers that can easily be recycled. To obtain the most authentic products, Dan Bethelmy-Rada together with his team had to work fast and overcome several challenges. First, they had to make sure they did not tamper with the environment nor the natural habitat of living things. A significant issue that they eventually overcame is working to ensure that each stage of processing R.A.W was natural. Research had to be done to ensure that the processes used during manufacturing were the most appropriate.
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— Dan Bethelmy-Rada (@DanBethelmyRada) May 30, 2019