The career of Duda Melzer has been leading up to taking over for his cousin Nelson as the CEO of RBS Group. He has been dreaming of it since he was a boy because he was always happy to think about all the phone calls that went through the wires above his house. He knew that he would be a part of that company one day, and now he is the new CEO. The childlike innocence of Duda Melzer‘s dream helps make RBS Group a better company because it helps them reach all the people in Brazil.
There are a lot of people who will get jobs when RBS Group gets bigger, but it is all still down to that dream. People are going to have a chance to talk to each other in a way that makes them feel good about themselves.
The best part of this for RBS Group is that is makes the company seem more human to the public. The public wants to be able to see the company as a place where their conversations are actually taken seriously, and the public wants to believe that RBS Group will help them no matter what kinds of calls they need to make.
RBS Group is also all about how they can let people communicate on anything from a cell phone to their computer. The communication options have gotten a lot bigger in Duda Melzer’s lifetime, and he wants to make sure his company offers all those options to everyone.