Beer is the most popular alcoholic beverage in Canada. It has over $9 billion dollars in annual sales. Craft beers have been gaining popularity in Canada in recent years due to the unique flavors they bring to a typically bland market. One may have to travel across Canada to get the best sampling of craft beer that Canada has to offer. Competition in the Canadian craft beer market increases with each passing year with new companies entering the market each year at a record breaking rate. Follow Eli Gershkovitch on twitter.com.
Eli Gershkovitch is not only CEO to one of the most successful breweries in Canada, he is also a lawyer and a pilot. He deems himself an unconventional business man. He believes that building a business based on innovation and constant improvement will naturally bring forth a steady client base. Becoming stagnant is a death wish for any company.
Steamworks, the brewing company Eli Gershkovitch helped to establish, uses a combination of conventional and innovative business models to succeed in the competitive craft beer market. Quality, quantity, and price are the top factors that drive the direction of the business. Long term business success is keeping up with the demands on the customer. Trends in the craft beer market can be fickle and hard to predict.
Eli Gershkovitch is based out on Vancouver. He started dabbling in the craft beer market back in 1995. At the time craft beer was not nearly as popular as it is today. Eli Gershkovitch traveled to Europe and studied the craft beer movement occurring overseas. When he saw great success in Europe, he decided to abandon his legal career and try his luck at bring the trend to British Columbia. Eli Gershkovitch opened the only steam operating brewery at the time in 1995. He known as pioneer in the craft beer movement in Canada to this day. Read more about Eli Gershkovitch at Ottawa Citizen.