Flavio Maluf is the Chief Executive Officer of Eucatex: the first company to offer eco-friendly goods to The Home Depot. He and his family have been pioneers in the eucalyptus tree world of South America for decades. His grandfather owned and operated the single largest piece of machinery for their industry in the entire southern hemisphere. Flavio Maluf and his family have rubbed shoulders with South America’s elite as one should expect. But perhaps the most interesting thing about Flavio Maluf is that he decided to keep the family business alive instead of just riding the coattails of the great people who came before him.
Read more about Flavio Maluf at Wikipedia.
Eucalyptus oils offer many benefits themselves, and are used widely in aromatherapy around the world. However most people do not know that even the wood itself is prized for its sustainability and durability.
Flavio got his mechanical engineering degree and then starting in 1987, Flavio entered the trading side of Eucatex to get his feet wet, and naturally evolved into the industrial side of things. Flavio’s uncle then invited him to join the executive side of things in 1996, of which he accepted. In 2005 he became president of the company. Part of the reason for this is most likely because of his dedication to the environment and his understanding that environmental sustainability is not only his mind, but on the minds of millions of people worldwide also. Incorporating this into his business model surely did not hurt the growth of the business since 2005 when he became the president.
Another thing which has helped Eucatex is Flavio’s understanding of the governmental kickbacks or incentives for locating his company plants in areas which the government needs in order help stimulate more destitute local economies. By cooperating, Flavio was able to more fully be embraced by the local governments of Brazil and the country at large.