Gustavo Martinez; the marketing legend

Gustavo Martinez is a well-known name when it comes to areas such as marketing and advertising. He has been a professional in this field for over 35 years now. Hence, it can be safely said that he has more than his fair share of experience in this field. He is famous for his innovative yet dynamic approach to dealing with the multiple aspects of marketing of a company or a business. Over this long career, he has worked with some big names all over the market. He has also served as the CEO of one of the most reputable marketing firms in the whole world; J. Walter Thomson Worldwide. Not only this, but he has also provided his services as the president of well-known companies such as McCann Worldgroup and Ogilvy and Mather. These are some of the biggest names in the world of marketing and are famous worldwide for the high level of quality they offer to their clients looking to meet their marketing needs. He has also been a part of Henkel And Price Waterhouse in their marketing ventures. In these years, Gustavo Martinez was able to accumulate a high level of professional expertise which he now uses to be of service to his clients from all over the world.


He shares the opinion with may other well-reputed professionals in the cadre of marketing that it has changed vastly over a short time period of a few years. The advent of factors such as the internet and social media has revolutionized the world of marketing. Following the same old approaches in today’s marketing can prove to be suicidal for the business venture. The sector of marketing has not only become more innovated, but it has also become very complex. Hence, Gustavo Martinez says that in order to be successful in the area of marketing today, it is very important for a person to be able to think creatively outside the box. This can prove to be a deciding factor for the success or the failure of a marketing plan as a whole. However, wildcard creativity can also prove to be lethal. Hence, the right way to approach this topic is to make sure that creativity is laced with the accepted theories of marketing. It may sound easy, but Gustavo Martinez says that if it was that easy, he would be out of his job. However, luckily for him, marketing is not that easy. There are a number of different aspects which need to be fitted into a single marketing plan in order for it to be successful. In order to tailor make such marketing plans, it is important to have a seasoned professional like Gustavo Martinez by your side.


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