How Kevin Plank Went From Flower Delivery To Sportswear

Kevin Plank has been active in Baltimore’s business community for over two decades. This career began while he was still studying at the University of Maryland. At the time, he started a rose delivery company named Cupid’s Valentine. In the four years after the company was founded, it made $17,000 for Plank. He would put this to good use, as he had it pegged for a specific cause. During this time, he had developed an idea for a t-shirt aimed towards athletes that would keep them cool and reduce sweat.

This was something that Kevin Plank had first-hand experience in, as he served as captain of the university’s football team while studying. While there, he continued to develop the idea, which blossomed into sportswear company Under Armour not long after he graduated. Using the funds he made with Cupid’s Valentine, Plank began sourcing materials and working on its design. In the decades since, the company has continued to expand and now employs over 11,000 people.

Throughout this time, Kevin Plank received several accolades. This included being named on Forbes’ Most Powerful CEOs 40 And Under, as well as its 40 Under 40. During this time, Plank established a variety of other firms, such as Plank Industries. The firm has an extensive portfolio, which includes a whiskey distillery and hotel, among others. Alongside this, he has become increasingly active in the philanthropic community.

Much of this has been focused on educational causes across Baltimore. Notable among these was a $25 million donation to the University of Maryland. This went toward an academic and athletics complex. The contribution helped renovate an academic complex and turn it into Cole Field House. Other philanthropic activities he’s had with the university include the Cupid’s Cup business competition, which focuses on startup student businesses. Kevin Plank has also donated to CollegeBound, where he pledged $1 million in 2016.

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