They say that starting a business has never been easy, but one renowned startup consultant is proving that the stamen is not entirely true. His name is Luke Lazarus, and he has been helping people to start businesses in various niches without experiencing the everyday challenges.
Although the firms that he often starts are not new, his approach is a unique one, and that is what makes the whole difference. For many years, he has been giving hope to budding entrepreneurs, and he is the brain behind some of the fastest-growing businesses. Here is how he makes things work.
Read: Luke Lazarus – Medium
Creating the Perfect Business Plan
Before starting any business, Luke Lazarus comes up with a plan and ensures that it is a comprehensive one. He says that it is not possible to venture into any field without having a blueprint. Unfortunately, many budding entrepreneurs do that and end up in unfamiliar territories.
Business plans should show what you want to achieve and what you should do to get it. It may not be easy to come up with one, but with some effort, you can hack it. You may want to enlist the services of experts in this field to iron out the things that seem too complicated to you.
Carrying Out Market Research
The entrepreneur also says that he does not go into any business without a proper understanding of the markets. You may have the best plan on how to create goods and services for your customers, but if you do not know how to sell them, you will be doomed.
Market research entails knowing who your competitors are. You may want to know the unique features of their products and why their customers like them. When you do it, you will know how to design your marketing campaigns so that you get a share of the market.
Understanding the Importance of Consultancy
According to Luke Lazarus, this is where most people miss the point. They think that they can go into business without consulting experts. However, they only find out when it is too late that they should have talked to someone.
Experts have experience in analyzing every niche, and so, they will tell you how to move forward. You will notice that they already know the challenges that your business is likely to face. Because of that, they will have some solutions that you can rely on. They can quickly help you to avert trouble before it nears so that your investment is safeguarded.
Luke Lazarus offers marketing startup consultancy to an international audience. Although he is based in Australia, he receives inquiries from far and wide. He has been providing these services for more than a decade. One of the highlights of his early life is that he earned an MBA at the age of 24.
This achievement set him up for bigger things in life, and that is how he jumped into the business industry. His journey has been an impressive one as he moved from one milestone to another until the pint when he became a world-class startup consultant.
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