Kate Hudson, an American actress, came to limelight in the year 2000 for acting in “Almost Famous” as Penny Lane, where she won the Golden Globe Award.
She is the co-founder of Fabletics together with Adam Goldenberg and Don Resler. Fabletics is a brand that has grown exponentially. The firm mainly majors on women sportswear and accessories which are most commonly known as “athleisure.” It offers high-quality leggers, joggers, tees, tops, yoga pants, and also other stylish workout men’s wear. It was founded in the year 2013.
Fabletics is taking on Amazon which currently commands 20 percent of the e-commerce market for fashion. In just three years, the firm has grown to over $250,000,000. Kate Hudson has propelled the brand to greatness through her wise strategies and business moves, which is one of the many reasons that has attributed to the fast growth of the brand and company at large.
Fabletics has opened physical stores around the United States of America, and it is also planning to open more retail shops countrywide. The company also has plans of international expanding its boundaries. Partly, the success of opening these stores can also be attributed to the recent usage of the current reverse showroom technique. It is a technique whereby the customer first checks the item they want online and learns more about it. Once satisfied, the customer then goes to the physical store where they get to view the product and purchase it.
The use of this technique enables Fabletics to be able to gather data about the items that are mostly on demand in the market. They then use this information to stock their physical stores. Doing so greatly helps a lot as the customers can get the goods that suit their needs best. The data also analyses the goods which are trending in different areas where the physical stores are found.
Fabletic also employs the use of social media to their success. Due to its enormous following in social media platforms, for example, Instagram and Facebook, Fabletics has also used the social media as a platform for advertisement of its products to its customers. They use the data collected according to the number of likes, the type of comment’s, and also the number of shares to come up with marketing strategies for their goods. Although the reverse showroom concept was not Kate Hudson idea, she is the first to use the idea in e-commerce apparel marketing.