Advertisement is the way that products are presented to the public in an attractive or expressive way. Sometimes advertisement can be very complex and other times it can be deceptively simple. There are various types of advertisement but one of most effective is the product review. One company that has mastered this Is NewsWatch TV.
Newswatch TV is a company or channel that broadcasts across a huge area across the US. The show started in 1990 as a show regarding financial issues and other things of that subject major. They quickly moved into tech reviews which saw the show garner massive success and accolades like the silver Telly award and the Marcom award. Newswatch tv has carved out a unique niche in the television industry and as time has passed now moved into the online realm to stay up to date. So how does Newswatch perform with clients these days.
Recently they did a review video for the SteelSeries a company that produces electronics and headphones. Newswatch agree to do 2 reviews for the new line of headphones and gaming controllers that SteelSeries was releasing. SteelSeries wanted to promote their products to as many potential customers as possible. They wanted to keep the Newswatch produced videos for future advertisement campaigns as well. The videos that were created were a huge success and had a myriad of positive results. The segments were viewed in about every market in the U.S. Over 95 million households saw the reviews and it lead to “awesome distribution” according to Tori Pugliese the Senior Director of Marketing at SteelSeries. SteelSeries believes that Newswatch firmly understands marketing and advertisement. This must be true as the proof is in the pudding. Newswatch tv has given this company the opportunity to be successful and their method of review advertisement truly attracts the public.