Many shows during the span of time that television has been around have made a huge impact in society, individuals, and companies. We have learned that television shows can be very influential to the public and companies have taken advantage of this lucrative opportunity to promote and advertise products. This is a very subtle and yet smart way to get more business. Instead of this product placement type of advertisement there is a show that is dedicated whole heartedly to helping companies get products out. This show is known as Newswatch TV.
Newswatch tv is a 30-minute show that started in 1990 that promotes products through reviews. It has a reputation for greatness and has over 1000 episodes in its history. It has won several awards including the 2017 Marcom award and the 2017 Videographer award. Newswatch tv initially was about financial issues and quickly transitions into reviews for products for companies where it has found great success. To this day they are in the business of helping companies get their products to the waiting consumers.
Recently Newswatch was deployed by a company called Contour to Market their ergonomic workstation. Contour wanted to increase the overall exposure and increase the sells for their product through Newswatch’s assets. Using their television show and the newer online extension of their company Newswatch created the review and released it on their channels. The results were synonymous with their other work and was a huge success. Contour saw massive increases in the sales for the workstation. The segment creat6ed by Newswatch was seen in over 200 U.S. markets and got airplay in over 95 million homes. The online component reached and got reactions from over 697,924 people. Overall the sales they got were higher than they ever expected. Bret Hudson gives all the credit to Newswatch and sincerely expresses a “Thank you” to them