In the Best Franchisee of the World (BFW) that was held in Florence, Italy last December 5, Omar Yunes of Sushi Itto emerged winner for the contributions he made to the brand that he represents. Omar Yunes ventured into the franchisee business of Japan at an early age of 2 years. He is now the owner of thirteen franchisee units spread out in Mexico, Puebla, and Veracruz which represent a total of 10 percent of the total units run by the brand. Omar Yunes feels proud for he is just a representative of the whole group of 400 workers in the 13 units that he manages and the entire brand that allowed him to innovate. He says that the victory is for the whole brand.
34 countries sent their representatives to the 2015 edition. They include Portugal, Hungary, France, Argentina, Italy, Mexico, and Brazil. The edition evaluated the franchise based on its effect on the network and not the brand. Some of the areas which the evaluation was carried include the influence on the network, contributions based on knowledge, employees’ motivation, savings the invoice proposed together with the improvements introduced.
The Best Franchisee of the World (BFW) organizer, Diego Elizarrarras, said that Omar’s action as an important factor of change in franchising franchise relationship won him the highest award. His achievements enabled better management of information and improve clearer measuring of every unit through the implementation of control boards. Omar had also won the first place in the qualifiers. According to Elizarrarras, this award depicts how an active sector has claimed it right nationally and expanding its regional boundary and cut a niche in the international market. The CEO of the brand considered this victory as the collective efforts they put to provide hospitality, quality service, and excellent flavor to their consumers.
The second position was won by Ivan Tamar, the franchisee of the Prendamex in the Mexican chapter. He attained this position through the implementation of tools that helped achieve new marketing systems practices in the entire pawnshops’ network. The jury consisted of, the Mexican Association of Franchises, Universidad Anáhuac entrepreneurs of the sector and Entrepreneur.