Brazil-based Empiricus Research is an independent publishing partnership between an American company and three Brazilian entrepreneurs.
The Agora, which is the corporate partner, works in conjunction with Caio Mesquita, Felipe Miranda and Rodolfo Amstalden to provide stock market education to its two million readers. Empiricus, which was founded in 2009, they also own the O Antagonista website with partners Diogo Mainardi and Mario Sabino.
Since its inception, Empiricus has been monitoring the number of stock market investors, using this figure as an indicator of the potential subscriber market. Compared to other countries, Brazil has a much lower rate of stock market investing. Go Here to learn more.
In the United States, more than half of the adult population has invested in stocks, and there are more active investors in Chile and Colombia than in Brazil. South Korea has one fourth the population of Brazil, but nine years ago had nearly five million investments. The number of investors in Brazil is reportedly one million.
In order to turn Brazilians into better investors, Empiricus endeavored to provide the financial information that was previously inaccessible to most of the population. Using special discounts during Consumer Week, the company was able to attract subscribers who had previously trusted bank managers to make investment decisions for them. Empiricus assumed that persons who already owned stock would be interested in getting more information about investing.
Empiricus uses Salesforce Marketing Cloud to improve newsletter delivery and segmentation for its 350,000 paying subscribers, and is using its newsletters to change the investment habits of its readers. A study that the company conducted in 2018 showed that 45% of new subscribers had their assets in savings while 35% were investing in stocks. After subscribing to its publications, 15% of readers continued to place their resources in savings but 60% claimed to be investing in stocks. View More Information Here.