Pet foods are increasingly in critics from most dog pets in the United States. Beneful has been on an increased analyst from various pet owners since multiple users have misunderstood their ingredients. Use of components such as Propylene glycol has been contested by various consumers in the industry. Bright dyes have also created the same rift regarding acceptability by the available users and such cases resulted in a lawsuit against the company.
Plaintiffs in 2015 brought allegations against Nestle Purina about the safety of the food. The case is still in the courts, and no single evidence has proved the harmful products in the pet food. Janet Jackson is the Vice President of PetCare Nutrition Research, and she has always proved how safe the product is to be consumed by the dogs. The company has always been involved in producing nutritional products to the market.
The recent formulas that have been created are not in any way related to the lawsuit. They have provided better and more nutritious products that have excluded the suspected ingredients that were available earlier. The suspected elements that were bringing the controversy have been replaced by better ingredient even though the former food had no harm.
The new products that have the different flavor include Originals with Real Beef; Originals with Real Chicken; Original with Real Salmon among other various products. The common ingredient in the foods is meat. Ingredients such as added sugar, propylene glycol, and the colorful dyes have been eliminated from the new brand. Most customers, however, show loyalty to the brand since they have been using the foods for a longer time.
Staying relevant in the market is the primary aspect that the company is now concentrating on doing. Healthy foods for the pets will make the customers come back for more and reduce any unwanted suspicions of the safety of the food. Purina always inspects the foods thoroughly before releasing it into the market. The company conducts over thirty thousand checks that involve ingredient receiving, packaging, and packing. Such steps are necessary for the production of quality foods to the market.