Jose Auriemo Neto helped lead the Brazilian real estate development company JHSF into the luxury retail sector in the middle to late years of the last decade. Their first project to this end was the massive luxury shopping complex, Parque Cidade Jardim. The entire project cost the company. This involved relocating 70 families who had previously lived on the property and also constructing a bridge over a nearby river. A couple of years after starting this project, Jose also partnered with the Fasano hotel chain to inhabit this and future luxury malls.
Jose has also led JHSF to have projects outside of Brazilin borders in Punta del Este, Uruguay and New York. He says this is only the beginning of the company’s international expansion. Construction and operation of real estate is not the company’s only endeavor. JHSF also owns and leases some very lucrative and famous commercial buildings which it leases out to various groups. JHSF was first created after the founding brothers of a construction company called JHS had an argument and divided the company into two independent companies. The brother Jose Auriemo took full control of JHSII which continued the construction operation. The brother named Fabio Auriemo took full control of JHSF.