The Aspire – New Luxury apartment complex by Boraie Development LLC seeks to improve downtown New Brunswick’s reputation

On January 13th, 2015, the NJ Spotlight published an article detailing how the once downtrodden downtown New Brunswick was taking strides to improve its reputation. For decades, it had faced struggles such as declining property values, increased immigration, and general neglect.

Numerous attempts were made to help the city out of its rut. The most major attempt was made by Johnson and Johnson in 1975, who insisted on keeping their company headquartered there. This decision restored people’s confidence, and gradually, the city began to improve.

However, that was 40 years ago, and sadly the city isn’t in much better shape than it was then. There are still some notable upscale attractions downtown on https://twitter.com/boraiedev, the majority of the city is inhabited by a low-income population.

There is potential for change, however. Rutgers University, the mayor, the New Brunswick Development Co. (Devco), as well as numerous other private firms such Boraie Development are collaborating to transform the city. By building off of previous successful urban renewal projects, they aim to add some new utilities and attractions all may benefit from.

Among the developments are new college dorms and residency for Rutger’s university and housing on four acres of land near the train station. The most notable project however, is the new luxury complex by private contractor Boraie Development LLC.

Named the Aspire by Boraie Development, the new complex aims to improve the overall impression of the once downtrodden city. The new high rise is 17 stories tall, easily distinguishable within the city’s skyline. It contains 238 comfortable and spacious apartments, available in studio, one bedroom, and two bedroom sizes. Residents are conveniently located near downtown’s best attractions, and in the hotel have access to amenities such as wife, a resident’s club with a full kitchen and dining area, a fitness center, a library, and green roofs with comfy furniture to enjoy the majestic view of the city.

Each room has a modern design, made with beautiful, yet high quality materials. The rooms additionally offer balconies with great downtown view. An efficient concierge system on http://xrepublic.net/2015/09/01/shaq-and-boraie-development-to-host-tournament-in-newark/ will give residents instant access to services, by letting them pay rent online, receive messages and deliveries, and keep up to date on the latest local offerings. Rent starts at $1650 per month for studio apartments, $1,800 for one bedroom apartments , and $2700 for two bedroom apartments.

Without a doubt, the Aspire by Boraie Development has great potential to brighten the city’s future. It is already bringing in new tenants who also want to improve the city. Already, it makes the once bland skyline unique, and perhaps someday everyone will recognize the skyline of New Brunswick. 


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