There are many businesses that start up in many industries. Among the businesses that are taking off in the fashion industry is The RealReal. Fashion is one of the industries that are undergoing tons of changes because of many factors. One of the factors is that people are looking more at the different methods that clothing and accessories are being brought to consumers. People are paying less attention to the trends and the products and more attention to the business practices and social responsibility of the company. If people see that a business is not in line with their values, then they are not going to buy any products from it.
The RealReal shows that it is in line with the values of their customers. They also have come up with a business plan has caught the attention of Prime Unicorn Index. They have offered up $70 million in shares. If they manage to sell all of their shares, then they will achieve a valuation of $1.06 billion which will land them in the unicorn group. With their business model and their diligence, they are very likely to do a lot of big things online as well as in certain communities and markets that they have a physical presence in.
The RealReal aims to make sure that all of the items they sell are authentic. Anything that they are given is examined very closely and thoroughly in order to see for any type of inconsistencies. They want to make sure that the material they get is actually the material it is said to be. Customers can rest assured that everything that they get from this particular e-tailer is authentic. Customers that do not want any imitations are going to be satisfied with what they have available in the online shop.
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