The Wirth Of The Squaw Ski Resort

After graduating from Colorado State University and Edinburgh University, Andy Wirth worked as both a forest ranger and as a member of a fire crew. He entered the resort and hotel industry. He has been in the business for a very long time, with over 25 years of experience in the field. He began his resort and hotel adventure with Steamboat Springs Resort in 1986. His rise in the company was swift and sure. He began as a lowly intern and soon made his way to the top. During his time with Steamboat, Wirth was instrumental in helping with Olympic Winter Games.

In 2007, he joined Intrawest after it absorbed Steamboat. In 2009, he founded Mountain Village Partnership and served on its board. In 2010, he finally left the company to helm the main leadership position of Squaw Valley Holdings. Squaw Valley Ski Holdings in turn controls Squaw Valley and Alpine Meadows ski resorts in Olympic Valley, California. His life has been seemingly touched by greatness. However, it hasn’t all been a rose garden. In 2013, the outdoors enthusiast had his right arm completely severed during a skydiving mishap which doctors successfully reattached.

He returned to action in full force, adding commencement speaker to his resume after giving a speech at the Fall 2014 graduation ceremony of Colorado State University. His toughest battle may be during the present drought of California. The drought adversely affected many ski resorts and is expected to be even worse in the coming season. Squaw was the exception. Under the conditions, they actually did pretty well. This is even though being 20% down from preceding years. But it could have been worse, much worse, and would have been without Wirth and his brilliant strategies.

One of his best and smartest strategies was to close a third of the resort property. Another is to host tons of events such weddings, conferences, Ironman races, etc. To this end, his goal is to make it even profitable during the summer. These are just one of his many strategies. He refuses to be defeated and to face the future with a defeatist attitude. In fact, he and their leaders of Squaw Holdings are planning a near future construction of another branch of Squaw Resorts. Considered all that he has done and been through, when Wirth says he will fight to succeed, we can safely assume he means just that.

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