Zeco Auriemo is the president of JHSF Participacoes SA. The firm belonged to his father. It is a real estate firm based on the development of properties, both residential and commercial, within Brazil. His role as the Chief Executive requires him to manage a brand’s interest in the company’s properties such as hotels, public developments and office buildings. He managed the administration of the company’s portfolio on shopping and retail. The portfolio also included the Sao Paulo Cidade Jardim Shopping Complex, shopping centers based in Manaus such as Ponta Negra, and Metro Tucuruvi, and Salvador based Bela Vista.
The company’s first investment venture was in 2009 and managed by Auriemo. JHSF Participacoes SA partnered, under exclusive agreements, with renowned quality brands such as Jimmy Choo, Hermes and Pucci. The Cidade Jardim Shopping Complex, owned by JHSF Participacoes SA, hosted the brands’ retail outlets for the first time. The company, in 2012, made partner with Valentino. This was the first time for Valentino to open its stores in Brazil. In this years’ profit and growth margin of the company, the quarterly net recorded a 2.3 % increase in annual revenue and 16.1 % annual profit.
Auriemo studied at FAAP University based in Sao Paulo. He joined JHSF Participacoes SA in 1993. He established JHSF Participacoes SA’s service department by building a parking lot management firm Parkbem, in 1997. The success of the service department inspired him to develop the company’s first shopping location in 1998. The shopping destination is known as Shopping Santa Cruz whose development was overseen by Auriemo. JHSF Participacoes SA has been under the leadership of Zeco Auriemo since the year 2003. He has been the CEO of JHSF Participacoes SA from 2006 to 2014, May. From March 26 2009, he was enrolled as a member of board.
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